JudgeGill designs Hertz service area blueprint

Friday 18th September 2009

The design and strategy for Hertz’s rental environments has been created by Manchester based JudgeGill, who has moved the service desk area away from being just about ‘picking up and dropping off vehicles’, to an inspirational environment that puts customers in touch with the Hertz brand. 

The blueprint concept for Hertz’s customer service areas has appeared for the first time atStanstead Airport. The concept is now set to be rolled out across Hertz’s European outlets.

The engaging new rental environments bring to life Hertz’s brand message ‘Love the Road’, which is designed to encourage consumers to take car based journeys over other modes of travel.  

 Kevin Gill of JudgeGill explains: “The colours and materials used in the service areas are all inspired by car journeys – including clean white lineal road markings, jet black tarmac, polished wood dashboards and yellow sunsets against black silhouette, all of which tie in perfectly with Hertz’s brand colour palette of yellow and black.    

“The environment showcases stunning bespoke artwork to provide inspiration for road trips. The artwork is tailored to its locality - the new Hertz in Stanstead Airport displays the Londonskyline at sunset.”    

Hertz is a global vehicle rental company operating in 145 countries world-wide. 

Ends  

About Judgegill

JudgeGill designs spaces in which brands retail their products and services to people on high streets throughout the world.

Since it was established in 1993, the UK based agency - with offices in Manchester and Soho, London - has created more than 1000 stores globally and is currently working across Europe, Russia, China, North America, Middle East and the UK.

The team works within sectors from sports retailing and telecoms, to leisure, automotive and banking; and current clients include adidas, Fred Perry, Hertz, Virgin Media and MTS (Russia’s largest mobile phone network). JudgeGill has also designed some of the most famous bars and clubs in the North of England.

Experts in ‘Brand Experience Retailing’, JudgeGill knows how to make brand experiences effective and profitable. The team creates environments that engage the senses and stir the emotions to create stand-out experiences that are highly memorable, challenging, engaging and profitable.

JudgeGill also applies process-based design - a highly specialised process that ensures its work is always strategic, effective, and of course creative.

A multi-award winning agency, accolades include scooping a DBA Design Effectiveness Award for environmental design with its work for adidas in 2006 a Royal College of Art and Design Business Association Award for Inclusive Design in 2008.

JudgeGill has a strategic partnership with London based creative brand agency StartCreative. By combining JudgeGill’s experience in brand environments with Start’s strategic brand and digital services, Start and JudgeGill are able to handle large scale multi-media projects and offer brands and retailers an effective alternative to the big design agencies. 

Visit www.judgegill.co.uk for more information, or call 0161 228 3066.

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