Recent News
- TIGERX.STUDIO launches new website and services for 2010
- JudgeGill Celebrates 16 Years of Stunning Design with a story book…and it’s a better read than most biographies!
- The world’s leading provider of science and specialist imagery Science Photo Library (SPL) has re-launched its website.
- Code Computerlove recruits digital specialists
- Refinery builds new Magnet Trade website
FLB re design Asda's entire range of Own Brand Cereals
Monday 14th September 2009
The re-design has been undertaken to update the packs giving a quality feel across the range. The new look packs have been given a family feel and create a clear segmentation between the different categories of cereals; kids, adult, health, muesli, family and bars, so that shoppers can instantly identify the product they’re looking for amongst a crowded fixture.
Back of packs have been utilised to connect with customers, for example the Kids Cereal range has a ‘Breakfast Zone’ crammed full of games, jokes and recipes, whilst the Healthy Cereals range offers top tips on how to maintain a healthy heart and achieve your 5-a-day.
Colin Mechan, Executive Creative Director at flb, said: “It was a great challenge to manage a large range of 80 cereals. It has been a delicate balance to design individual packs within the full range whilst communicating Asda brand values in a clear and consistent way.”
Simon Arundel, Senior Packaging Design Manager at ASDA, said: “flb has created a wide range of engaging design solutions and helped mastermind a strong design architecture to aid ease of shop for our customers.”
