JudgeGill Celebrates 16 Years of Stunning Design with a story book…and it’s a better read than most biographies!

Friday 30th October 2009

Retail design and brand experience specialist JudgeGill has marked its 16th year with a stunning 50 page book.

Entitled “nine stories with a few words”, the book contains an insight into the Manchester based agency and its key projects, plus in-depth features and thought provoking ideas addressing key issues currently facing brand marketers and heads of retail.

Kevin Gill, managing director of JudgeGill, said: “We’ve designed some amazing spaces in which brands retail their products on high streets worldwide - so what better way to share our favourite projects from the past few years than in a book.  

“But in addition to the pretty pictures we want to communicate how our profession has moved on, and that the powerful communication channel of environment design is now extremely complex with the inclusion of multimedia and cutting edge technologies, as well as the more expected areas of concept, product display, material, furniture and services design. 

“We know how to make retail a brand experience and, more importantly, how to make those brand experiences effective and profitable; our book helps us to show how we do it.”

And for business partner David Judge, the book’s a chance to help to communicate JudgeGill’s “unique emotional sensational design offer, which goes much deeper than typical experience design by delving into the emotional responses we want from people in brand spaces”, he said, which he believes in the future of brand agencies’ work.

Work showcased in the book includes projects for Fred Perry, Russian mobile phone network provider MTS, Hertz, SanDisk and KIN – a Pop up project for a collaboration of artists. Also featured in detail is the agency’s diverse work for adidas, with case studies on its evolution of adidas’ retail experience into a more emotionally charged , sports inspired store (Beijing, China), miCoach Core Skills in-store experience package, mi Performance product and Porche Design Sport (Paris, France).

The innovative format of the book has been designed to encourage personalisation, interaction and comment, with space for written input, a requirement to tear open pages in the book to reveal more and bound in pages containing the in-depth thought pieces.   

www.judgegill.co.uk     

Ends  

About Judgegill

JudgeGill designs spaces in which brands retail their products and services to people on high streets throughout the world.

Since it was established in 1993, the UK based agency - with offices in Manchester and Soho, London - has created more than 1000 stores globally and is currently working across Europe, Russia,China, North America, Middle East and the UK.

The team works within sectors from sports retailing and telecoms, to leisure, automotive and banking; and current clients include adidas, Fred Perry, Hertz, Virgin Media and MTS (Russia’s largest mobile phone network). JudgeGill has also designed some of the most famous bars and clubs in the North of England.

Experts in emotional sensorial design, JudgeGill knows how to make brand experiences effective and profitable. The team creates brand environments that engage the senses and stir the emotions to create stand-out experiences that are highly memorable, challenging, engaging and profitable.

JudgeGill also applies process-based design - a highly specialised process that ensures its work is always strategic, effective, and of course creative.

A multi-award winning agency, accolades include scooping a DBA Design Effectiveness Award for environmental design with its work for adidas in 2006 a Royal College of Art and Design Business Association Award for Inclusive Design in 2008.

JudgeGill has a strategic partnership with London based creative brand agency StartCreative. By combining JudgeGill’s experience in brand environments with Start’s strategic brand and digital services, Start and JudgeGill are able to handle large scale multi-media projects and offer brands and retailers an effective alternative to the big design agencies. 

Visit www.judgegill.co.uk for more information, or call 0161 228 3066.

Subscribe to our RSS feed